Welcome to Naked Cravings Lingerie: Get to Know Our Brand, Values and Plans for the Future

“Got a New Idea,” I can still remember the first text that I sent to my sister on May 11, 2018 – and here we are two years later with the birth of Naked Cravings Lingerie. She responded, “I’m Listening,” as I went on to explain the intent of my brand. We discussed the landscape of the lingerie industry and how we plan to challenge the ideal beauty standards deemed by society, in addition to redefining diversity and inclusivity. Currently, in most campaigns within the industry they lack diversity and are only inclusive to the extent of adding a slim black woman with kinky hair or a curly haired plus size model. At Naked Cravings, we understand that beauty goes above those limitations and we pledge to create a platform that is proud to embrace differences. 

First and foremost, we LOVE black women. They’re beautiful, Divine Goddess sent from the Heavens that deserve a platform that uplifts, cherishes and supports them in their efforts. The industry tends to favor lighter skin and European features, in such we will ensure that there is a variation in the many different shades of melanin and fight to diminish the prominent colorism. 

Secondly, our focus is to shine a light on differences. Every women loves lingerie and should be given the opportunity to feel sexy. There are women within this society that are seen as “third class citizens,” and we’re here to change that stigma. We're all uniquely designed, and there are no mistakes in the way that our bodies are perfectly made. You will see strong, beautiful and confident women that were born different within our campaigns. Not only will it drive awareness, it will challenge the lingerie industry to be innovative in fulfilling their needs. We all deserve to be loved, recognized and appreciated. It is here that they're seen and heard, and there isn't a single individual that doesn't have a voice. 

Lastly, we treat every individual like they should be treated -- as humans.Often times brands neglect the most vital aspects of their business, and that is their people. When we're born every person grows up to have dreams and aspirations, but it isn't uncommon for those dreams to be forgotten if we're constantly giving back to the world and never pouring into ourselves. Our models are very special to us and we recognize that they have dreams/aspirations. In such, we will ensure that they're seen and that we're doing everything possible to help them reach their highest potential. Even if that means they will outgrow our platform they have our full support. Naked Cravings represents love, compassion and empathy, and our brand is nothing without each other.